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Audience Evolution: New technologies and the transformation of media audiences /
Contextualizing audience evolution. The transformation of media consumption. The transformation of audience information systems. Contesting audiences. The implications of audience evolution. The process of audience evolution. The framentation of the media enviroment. The long tail of media consumpti...
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| 主要作者: | |
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| 格式: | 圖書 |
| 語言: | Spanish |
| 出版: |
Columbia,
2011
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| 主題: | |
| 標簽: |
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| 總結: | Contextualizing audience evolution. The transformation of media consumption. The transformation of audience information systems. Contesting audiences. The implications of audience evolution. The process of audience evolution. The framentation of the media enviroment. The long tail of media consumption. The new audience information flows. Audience dimensions. The decline of exposure and the rise of alternative audience conceptualizations |
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| 實物描述: | 248 p |
| ISBN: | 978-0-231-15035-4 |