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Audience Evolution: New technologies and the transformation of media audiences /
Contextualizing audience evolution. The transformation of media consumption. The transformation of audience information systems. Contesting audiences. The implications of audience evolution. The process of audience evolution. The framentation of the media enviroment. The long tail of media consumpti...
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| Format: | Livre |
| Langue: | Spanish |
| Publié: |
Columbia,
2011
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