E-marketing /

Tallennettuna:
Bibliografiset tiedot
Päätekijä: Strauss, Judy
Aineistotyyppi: Kirja
Kieli:Spanish
Julkaistu: Pearson Education, 2011
Painos:6
Aiheet:
Frost Raymond
ABR13
ADMINISTRACION
MEDIOS DIGITALES
MERCADEO ELECTRONICO
MERCADEO Y MEDIOS DIGITALES
PRODUCTOS
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Sisällysluettelo:
  • E-MARKETING IN CONTEXT. Past, Present, and Future. Strategic E-Marketing and Performance Metrics. The E-Marketing Plan. E-MARKETING ENVIRONMENT. Building Inclusive E-Markets. Ethical and Legal Issues. E-MARKETING STRATEGY. E-Marketing Research. Consumer Behavior Online. Segmentation, Targeting, Differentiation, and Positioning Strategies. E-MARKETING MANAGEMENT. Product: The Online Offer. Pricing: The Online Value. The Internet for Distribution. E-Marketing Communication Tools. Engaging Customers with Social Media. Buying Digital Media Space. Customer Relationship Management

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