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The PDMA Handbook of New Product Development /
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| Main Author: | |
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| Format: | Book |
| Language: | Spanish |
| Published: |
John Wiley & Sons,
2013
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| Edition: | 3 |
| Subjects: | |
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Table of Contents:
- PREPARING. New Products-What Separates the Winners from the Losers and What Drives Success. An Innovation Management Framework: A Model for Managers Who Want to Grow Their Businesses. Service Development. Business Model Innovation: Innovation Outside the Core. Open Innovation and Successful Venturing. Success Factors of New Product Development for Emerging Markets. STARTING. Effective Practices in the Front End of Innovation. Getting Lightning to Strike: Ideation and Concept Creation. Portfolio Management for Product Innovation. Identifying Significant New Business Opportunities: The Magellan Process. We-ness, Knowledge Sharing, and Performance in New Product Development Teams. Virtual Teams in New Product Development: Characteristics and Challenges. PROGRESSING. Obtaining Customer Needs for Product Development. User Research for Product Innovation: Qualitative Methods. Market Analytics. Forecasting New Products. Social Media and New Product Development. ACHIEVING. Developing Intelligent Products. Strategies to Improve NPD Governance. Managing the Supply Chain Implications of Launch. Post-Launch Product Management. Managing Innovation Paradoxes for Organizational Ambidexterity. Understanding the Most Common Types of Intellectual Property Rights and Applying Them to the Product Development Process. PDMA RESEARCH. Lessons Learned from Outstanding Corporate Innovators. The Difference between Goods and Services Development: A PDMA CPAS Research Study. The Emergence of the Product Innovation Discipline and Implications for Futher Research.