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Strategic Database Marketing /
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | Spanish |
| Được phát hành: |
San José,
McGraw-Hill,
2012
|
| Phiên bản: | 4 |
| Những chủ đề: | |
| Các nhãn: |
Thêm thẻ
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| LEADER | 01568nam a22002657a 4500 | ||
|---|---|---|---|
| 001 | 22109 | ||
| 008 | 000000b2012 |||||||| |||| 00| 0 spa d | ||
| 020 | |a 978-0-07-177348-5 | ||
| 040 | |a ULACIT |c ULACIT | ||
| 050 | |a ADMHMI-4 004 | ||
| 100 | |a Hughes, Arthur M. |9 6506 | ||
| 245 | |a Strategic Database Marketing / |c Arthur M. Hughes | ||
| 250 | |a 4 | ||
| 260 | |b McGraw-Hill, |c 2012 |a San José, | ||
| 300 | |a 606 p. | ||
| 500 | |a The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program | ||
| 505 | |a How Database Marketing Has Changed. The "Vision Thing". Lifetime Value: The Way to Measure Marketing Programs. Customer and Subscriber Acquisition. Building Profits with Recency, Frequency, and Monetary Analysis. From Catalogs to Amazon. Loyalty and Retention. Making Each Communication an Adventure. Listening to Customers. Customer Segmentation. Transactions, Triggers, and Web Sites. Campaign Performance Measurement. Analytics and Modeling. Testing and Control Groups. Social and Mobile Marketing. How Often Should You Communicate?. Building Retail Store Traffic. Financial Services. Business-to-Business Database Marketing. Why Databases Fail. Outsourcing. The Future of Database Marketing. A Farewell to the Reader. | ||
| 650 | |a ABR13 | ||
| 650 | |a BASES DE DATOS |9 16357 | ||
| 650 | |a ESTRATEGIAS |9 18439 | ||
| 650 | |a MERCADEO INTERNACIONAL Y GERENCIA |9 20111 | ||
| 650 | |a TECNOLOGIAS DE INFORMACION |9 22343 | ||
| 942 | |||
| 999 | |c 14346 |d 14346 | ||
| 952 | |0 0 |1 0 |4 0 |7 0 |8 1 |9 15885 |a 1 |b 1 |d 2013-04-04 |l 0 |p 044507 |r 2022-09-05 |t 1 |w 2022-09-05 |y 1 | ||