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Advertising and sales promotion strategy
INTRODUCTION TO ADVERTISING AND SALES PROMOTION. Evolution of advertising and sales promotion as strategic decisions. The regulatory environment of promotion. Advertising agencies and the creative process. COMMUNICATION STRATEGY. Introduction to persuasion. How to win and hold consumer's attent...
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| Autor principal: | |
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| Formato: | Livro |
| Idioma: | Spanish |
| Publicado em: |
México:
Addison Wesley
1998
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| Assuntos: | |
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ULACIT - Costa Rica: Unknown
| Área/Cota: |
ADMP 012 |
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| Cópia 1 | Disponível Localização |