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Marketing your services: for people who hate to sell
Marketing without pain: if you're proud of what you do, you can market honestly and effectively. What you can do today: one minute marketing tasks for the impatient. Your mini-mba in marketing: don't be bothered by technicalities. Free publicity: how to exploit the media for fun and profit...
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| Main Author: | |
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| Format: | Book |
| Language: | Spanish |
| Published: |
Madrid:
Contemporary Books
1996
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| Subjects: | |
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| Summary: | Marketing without pain: if you're proud of what you do, you can market honestly and effectively. What you can do today: one minute marketing tasks for the impatient. Your mini-mba in marketing: don't be bothered by technicalities. Free publicity: how to exploit the media for fun and profit. Networking: build relationships for more clients. Referrals and customer service: where the real gold is buried. How to actually like personal selling: or a method to turn selling from sleazy to satisfying. Giving talks, workshops, and seminars: how to open your mouth and not shoot yourself in the foot!. Keep in touch: publish a newsletter. Writing your way to clients: sales letters, brochures, and collateral material. Using the telephone, fax, and e-mail: reach out and involve someone. Advertising: you pays your money and you takes your chances!. Your marketing action plan: five minutes will get you started |
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| Physical Description: | 308 p |
| ISBN: | 0-8092-3157-3 |