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Advertising theory /
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Es...
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| Övriga upphovsmän: | , |
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| Materialtyp: | E-bok |
| Språk: | English |
| Publicerad: |
Abingdon, Oxon ; New York, NY :
Routledge,
2019.
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| Upplaga: | 2nd ed. |
| Ämnen: | |
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ULACIT - Costa Rica: General Shelf
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ADMP-2 048 |
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