Kotler, P. \. A. (1996). Mercadotecnia (6.). Prentice Hall.
Chicago Style (17th ed.) CitationKotler, Philip \ Armstrong. Mercadotecnia. 6. México: Prentice Hall, 1996.
MLA (8th ed.) CitationKotler, Philip \ Armstrong. Mercadotecnia. 6. Prentice Hall, 1996.
Warning: These citations may not always be 100% accurate.