APA (7th ed.) Citation

Kotler, P. \. A. (1996). Mercadotecnia (6.). Prentice Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip \ Armstrong. Mercadotecnia. 6. México: Prentice Hall, 1996.

MLA (8th ed.) Citation

Kotler, Philip \ Armstrong. Mercadotecnia. 6. Prentice Hall, 1996.

Warning: These citations may not always be 100% accurate.