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Marketing management: test and cases
The role of marketing in organizations and society. Marketing strategy. Customer analysis. Market segmentation and product differentiation. Competitive analysis and product positioning. Product development and testing. Brand management. Services marketing. Pricing. Selecting distribution channels. P...
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| Autor Principal: | |
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| Formato: | Libro |
| Idioma: | Spanish |
| Publicado: |
República Dominicana:
John Wiley & Sons
2000
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| Edición: | 7 |
| Subjects: | |
| Tags: |
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ULACIT - Costa Rica: Unknown
| Número de Clasificación: |
ADMH-7 011 |
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| Copia 1 | Dispoñible Facer reserva |