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Strategic market management
INTRODUCTION AND OVERVIEW. Business strategy: the concept and trends in its management. Strategic market management: an overview. EXTERNAL ANALYSIS. Customer analysis. Competitor analysis. Environmental analysis. INTERNAL ANALYSIS. Self analysis. Portfolio analysis. ALTERNATIVE BUSINESS Obtaining a...
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| Autor Principal: | |
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| Formato: | Libro |
| Idioma: | Spanish |
| Publicado: |
México:
John Wiley & Sons
1992
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| Edición: | 3 |
| Subjects: | |
| Tags: |
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ULACIT - Costa Rica: Unknown
| Número de Clasificación: |
ADMH-3 091 |
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| Copia 2 | Dispoñible Facer reserva |