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Contemporary advertising
ADVERTISING PERSPECTIVES. The evolution of advertising. The social and legal aspects of advertising. The advertising business. MARKETING AND ADVERTISING PLANS STRATEGIES. Advertising and the marketing mix. Consumer behavior and market segmentation Marketing and advertising research: inputs to the pl...
Guardado en:
| Autor principal: | |
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| Formato: | Libro |
| Lenguaje: | Spanish |
| Publicado: |
México:
Irwin
1989
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| Edición: | 3 |
| Materias: | |
| Etiquetas: |
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ULACIT - Costa Rica: Unknown
| Número de Clasificación: |
ADMP-3 013 |
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| Copia 2 | Disponible Hacer reserva |