Monge Muñoz, G. (2001). Evaluation of the perception of female consumers 18 and older within the greater metropolitan area towards the lingerie brand Frederick´s distributed by JMP S.A. and the proposal of a promotion strategy to achieve a better brand image. ULACIT.
Cita Chicago Style (17a ed.)Monge Muñoz, Gabriela. Evaluation of the Perception of Female Consumers 18 and Older Within the Greater Metropolitan Area Towards the Lingerie Brand Frederick´s Distributed by JMP S.A. and the Proposal of a Promotion Strategy to Achieve a Better Brand Image. San José, C.R.: ULACIT, 2001.
Cita MLA (8a ed.)Monge Muñoz, Gabriela. Evaluation of the Perception of Female Consumers 18 and Older Within the Greater Metropolitan Area Towards the Lingerie Brand Frederick´s Distributed by JMP S.A. and the Proposal of a Promotion Strategy to Achieve a Better Brand Image. ULACIT, 2001.