Evaluation of the perception of female consumers 18 and older within the greater metropolitan area towards the lingerie brand Frederick´s distributed by JMP S.A. and the proposal of a promotion strategy to achieve a better brand image

To evaluate the national undergarment market of women 18 and older within the Greater Metropolitan Area, regarding the brand Frederick, in order to determine the perception that final consumers have of the brand. To propose a suitable marketing strategy, regarding promotion, in order to obtain a bet...

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Bibliographic Details
Main Author: Monge Muñoz, Gabriela
Format: Book
Language:Spanish
Published: San José, C.R.: ULACIT 2001
Subjects:
ADMINISTRACION
MERCADEO
TESIS
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300 4 |a 214 p 
500 4 |a Proyecto final de graduación para optar por el grado académico de Licenciatura en Mercadeo 
520 4 |a To evaluate the national undergarment market of women 18 and older within the Greater Metropolitan Area, regarding the brand Frederick, in order to determine the perception that final consumers have of the brand. To propose a suitable marketing strategy, regarding promotion, in order to obtain a better product image and more brand knowledge 
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