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Evaluation of the perception of female consumers 18 and older within the greater metropolitan area towards the lingerie brand Frederick´s distributed by JMP S.A. and the proposal of a promotion strategy to achieve a better brand image
To evaluate the national undergarment market of women 18 and older within the Greater Metropolitan Area, regarding the brand Frederick, in order to determine the perception that final consumers have of the brand. To propose a suitable marketing strategy, regarding promotion, in order to obtain a bet...
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| Médium: | Kniha |
| Jazyk: | Spanish |
| Vydáno: |
San José, C.R.:
ULACIT
2001
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