Evaluation of the perception of female consumers 18 and older within the greater metropolitan area towards the lingerie brand Frederick´s distributed by JMP S.A. and the proposal of a promotion strategy to achieve a better brand image

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• Evaluation of the perception of female consumers 18 and older within the greater metropolitan Area toward the lingerie brand Frederick distributed by JMP S.A. and the proposal of a promotion strategy to achieve a better brand image
  Bằng: Monge Muñoz, Gabriela
  Được phát hành: (2022)
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  Bằng: Méndez, Carlos Eduardo
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