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Dominio del marketing: fundamentos de marketing
VIDEO DE PRESENTACIÓN. TABLA DE CONTENIDO. Concepto/estrategia de marketing. Análisis del entorno. Comprensión de la conducta del consumidor. Comprensión de la conducta de compras industriales. Investigación del mercado. Segmentación, mercado meta y posicionamiento. Estrategia de productos. Marketin...
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Main Author: | Kotler, Philip \ Armstrong, Gary |
---|---|
Format: | Book |
Language: | Spanish |
Published: |
San José, C.R.:
Prentice Hall
2003
|
Edition: | 6 |
Subjects: | |
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