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Mastering marketing: an introduction
UNDERSTANDING MARKETING AND THE MARKETING PROCESS. Marketing un a changing world: crating customer value and satisfaction. Strategic planning and the marketing process. ASSESSING OPPORTUNITIES IN A DYNAMIC MARKETING ENVIRONMENT. Marketing in the Internet. The marketing environment. Managing marketin...
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| Autor Principal: | |
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| Formato: | Libro |
| Idioma: | Spanish |
| Publicado: |
Prentice Hall
2002
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| Edición: | 6 |
| Subjects: | |
| Tags: |
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ULACIT - Costa Rica: Unknown
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CD-ROM 042 |
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| Copia 4 | Dispoñible Facer reserva |
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| Copia 1 | Dispoñible Facer reserva |