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Mastering marketing: an introduction
UNDERSTANDING MARKETING AND THE MARKETING PROCESS. Marketing un a changing world: crating customer value and satisfaction. Strategic planning and the marketing process. ASSESSING OPPORTUNITIES IN A DYNAMIC MARKETING ENVIRONMENT. Marketing in the Internet. The marketing environment. Managing marketin...
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Hovedforfatter: | |
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Format: | Bog |
Sprog: | Spanish |
Udgivet: |
Prentice Hall
2002
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Udgivelse: | 6 |
Fag: | |
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