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Mastering marketing: an introduction
UNDERSTANDING MARKETING AND THE MARKETING PROCESS. Marketing un a changing world: crating customer value and satisfaction. Strategic planning and the marketing process. ASSESSING OPPORTUNITIES IN A DYNAMIC MARKETING ENVIRONMENT. Marketing in the Internet. The marketing environment. Managing marketin...
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| Huvudupphovsman: | |
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| Materialtyp: | Bok |
| Språk: | Spanish |
| Publicerad: |
Prentice Hall
2002
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| Upplaga: | 6 |
| Ämnen: | |
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