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International marketing and export management
International marketing and exporting. Bases of international marketing. The international environment. Export market selection: definition and strategies. Information for international market(ing) decisions. Export market entry strategies. Export entre modes. Nonexport entry modes. Product decision...
Gardado en:
| Autor Principal: | |
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| Formato: | Libro |
| Idioma: | Spanish |
| Publicado: |
Colombia:
Addison Wesley Logman,
1998
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| Edición: | 3 |
| Subjects: | |
| Tags: |
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ULACIT - Costa Rica: Unknown
| Número de Clasificación: |
ADMI-3 026 |
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| Copia 1 | Dispoñible Facer reserva |