Tác giả
Aaker, David A.
2
Albretch, Donna G.
1
Anderson, Kristin \ Kerr, Carol
1
Anirudhram Parasuraman, Banu
1
Ann Veeck
1
Arellano Cueva, Rolando
2
Arens, William F.
1
Arens, William F. \ Bovée, Courtland
1
Armstrong, Gary (coautor)
1
Armstrong, Gary \ Kotler, Philip
2
Artavia Roberto
1
Atkinson, Craig
1
Baack, Clow
1
Bade, Nicholas E.
1
Barrionuevo, Leopoldo
1
Baumgartner, Thomas
1
Belch, George E. \ Belch, Michael
1
Belch, George E. \ Belch, Michael A.
1
Benassini, Marcela
1
Berman, Barry
1
Berman, Barry; Evans, Joel R.
1
Bernhardt, Kenneth \ Kinnear, Thomas C.
1
Berry, Leonard L.
1
Bishop, Bill
1
Bleeke, Joel \ Ernst, David
1
Boff Leonardo
1
Bovée, Courtland L. \ Arens, William
1
Burns, Alvin C.
2
Bush, Ronald F.
1
Calomarde, José V.
1
Cateora, P.
1
Cateora, Philip R. \ Graham, John L.
1
Chernev, Alexander
1
Chisnall, Peter M.
1
Chong, José Luis
1
Churchill, Gilbert A. \ Ford, Neil M. \ Walker, Orville
1
Cleveland, Brad \ Harne, Debbie (edits)
1
Clow, Kenneth E.
2
Cooper, Donald R. \ Schindler, Pamela S.
1
Corey, Raymond
1
Craig Atkinson
1
Crandall, Rick
1
Czinkota, Michael R. \ Ronkainen, Ilkka A.
2
Czinkota, Michael \ Kotabe, Masaaki
1
Cámara Ibáñez, Dionisio \ Sanz Gómez, María
1
Céspedes, Frank
1
Dalrymple, Douglas J. \ Cron, William
1
Dario, Jon
1
Darymple, Duglas \ Parsons, Leonard J.
1
Davis, Jeannie
1
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