Forfatter
Ferré Nadal, Jordi
6
Ferré Trenzano, José María
6
Kotler, Philip \ Armstrong, Gary
6
Kotler, Philip
5
Ries, Al
3
Aaker, David A.
2
Arellano Cueva, Rolando
2
Czinkota, Michael R. \ Ronkainen, Ilkka A.
2
Day, George
2
Dolan, Robert J.
2
Keegan, Warren J.
2
Lerma Kirchner, Alejandro E.
2
McCarthy, E. Jerome
2
Perreault, William D
2
Solomon, Michael R.
2
Townsley, Maria
2
Albretch, Donna G.
1
Anderson, Kristin \ Kerr, Carol
1
Anirudhram Parasuraman, Banu
1
Arens, William F.
1
Arens, William F. \ Bovée, Courtland
1
Armstrong, Gary \ Kotler, Philip
1
Artavia Roberto
1
Atkinson, Craig
1
Bade, Nicholas E.
1
Barrionuevo, Leopoldo
1
Baumgartner, Thomas
1
Belch, George E. \ Belch, Michael
1
Belch, George E. \ Belch, Michael A.
1
Benassini, Marcela
1
Bernhardt, Kenneth \ Kinnear, Thomas C.
1
Berry, Leonard L.
1
Bleeke, Joel \ Ernst, David
1
Boff Leonardo
1
Bovée, Courtland L. \ Arens, William
1
Calomarde, José V.
1
Cateora, Philip R. \ Graham, John L.
1
Chisnall, Peter M.
1
Chong, José Luis
1
Churchill, Gilbert A. \ Ford, Neil M. \ Walker, Orville
1
Cleveland, Brad \ Harne, Debbie (edits)
1
Cooper, Donald R. \ Schindler, Pamela S.
1
Corey, Raymond
1
Craig Atkinson
1
Crandall, Rick
1
Czinkota, Michael \ Kotabe, Masaaki
1
Cámara Ibáñez, Dionisio \ Sanz Gómez, María
1
Céspedes, Frank
1
Dalrymple, Douglas J. \ Cron, William
1
Darymple, Duglas \ Parsons, Leonard J.
1
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