Author
Ferré Nadal, Jordi
5
Ferré Trenzano, José María
5
Kotler, Philip \ Armstrong, Gary
4
Kotler, Philip
3
Ries, Al
3
Arellano Cueva, Rolando
2
Laudon, Kenneth C.
2
McCarthy, E. Jerome
2
Perreault, William D
2
Anirudhram Parasuraman, Banu
1
Armstrong, Gary \ Kotler, Philip
1
Bernhardt, Kenneth \ Kinnear, Thomas C.
1
Bonta, Patricio
1
Crandall, Rick
1
Czinkota, Michael R. \ Ronkainen, Ilkka A.
1
Darymple, Duglas \ Parsons, Leonard J.
1
Duncan, Thomas R. Keegan, Warren J. Moriarty, Sandra E.
1
Green, Mark Keegan, Warren J.
1
Guercio Traver, Carol
1
Guiltinan, Joseph P. \ Paul, Gordon W. \ Madden, Thomas J.
1
Hawkins, Del I. \ Best, Roger \ Coney, Kenneth
1
Jain, Subhash C.
1
Jean-Pierre, Jeannet
1
Keegan, Warren J.
1
Kotler, Philip \ Bowen, John \ Makens, James
1
Le Monnier Framis, Fernando
1
Lovelock, Christopher H.
1
Misner, Ivan R.
1
Morgan, Don
1
O'Shaughnessy, John
1
Peter, J. Paul \ Donnelly, James H.
1
Reinares Lara, Pedro J. \ Ponzoa Casado, José Manuel
1
Rojas Hidalgo, Ingrid
1
Rosenthal, Stephen R.
1
Solomon, Michael R.
1
Soto Guillén, Jane Margot
1
Stanton, William J. \ Etzel, Michael J. \ Walker, Bruce J.
1
Stern, Louis W. \ El-Ansary, Adel I. \ Coughlan, Anne T. \ Cruz Roche, Ignacio
1
Trout, Jack
1
Vassos, Tom
1
Venegas García, Martha
1
Álvarez, José Luis
1