Author
Ferré Nadal, Jordi
5
Ferré Trenzano, José María
5
Kotler, Philip \ Armstrong, Gary
4
Kotler, Philip
3
Ries, Al
3
Arellano Cueva, Rolando
2
Keegan, Warren J.
2
McCarthy, E. Jerome
2
Perreault, William D
2
Solomon, Michael R.
2
Anirudhram Parasuraman, Banu
1
Ann Veeck
1
Armstrong, Gary \ Kotler, Philip
1
Berman, Barry
1
Bernhardt, Kenneth \ Kinnear, Thomas C.
1
Burns, Alvin C.
1
Chernev, Alexander
1
Crandall, Rick
1
Czinkota, Michael R. \ Ronkainen, Ilkka A.
1
Darymple, Duglas \ Parsons, Leonard J.
1
Duncan, Thomas R. Keegan, Warren J. Moriarty, Sandra E.
1
Evans, Joel R.
1
García Sordo, Juan
1
Green, Mark C.
1
Green, Mark Keegan, Warren J.
1
Guiltinan, Joseph P. \ Paul, Gordon W. \ Madden, Thomas J.
1
Hawkins, Del I. \ Best, Roger \ Coney, Kenneth
1
Hoffman, Douglas K. \ Bateson, John E.
1
Jain, Subhash C.
1
Jean-Pierre, Jeannet
1
Kotler, Philip \ Bowen, John \ Makens, James
1
Le Monnier Framis, Fernando
1
Lovelock, Christopher H.
1
Martin Baier
1
O'Shaughnessy, John
1
Peter, J. Paul \ Donnelly, James H.
1
Reinares Lara, Pedro J. \ Ponzoa Casado, José Manuel
1
Ronald F. Bush
1
Rosenthal, Stephen R.
1
Spiller, Lisa D.
1
Stanton, William J. \ Etzel, Michael J. \ Walker, Bruce J.
1
Trout, Jack
1
Vassos, Tom
1
Wood, Marian Burk
1