लेखक
Clow, John E.
2
Kotler, Philip
2
Lerma Kirchner, Alejandro E.
2
Slater, Jeffrey
2
Townsley, Maria
2
Aaker, David A.
1
Arens, William F. \ Bovée, Courtland
1
Barfield, Jesse T. \ Raiborn, Cecily A. \ Kinney, Michael R.
1
Bateman, Thomas \ Snell, Scott
1
Bishop, Bill
1
Blanes Prieto, Joaquín
1
Boen Oelkers, Dotty
1
Brandt, Maximiliano
1
Brigham, Eugene F. \ Houston, Joel F.
1
Carbaugh, Robert J.
1
Collagemedia
1
Covey, Stephen R.
1
Cámara Ibáñez, Dionisio \ Sanz Gómez, María
1
Daniels, John D. \ Radebaugh, Lee H. \ Sullivan, Daniel P.
1
Day, George
1
De la Garza Gorostieta, Mario
1
Del Río González, Cristóbal \ Del Río Sánchez, Cristóbal
1
Diamond, Jay \ Diamond, Ellen
1
Díaz Moreno, Hernando
1
Elizondo López, Arturo
1
Esteban Salvador, Luisa
1
Gabourel Rodas, Johana
1
García Mendoza, Alberto
1
García, Moisés
1
Garten, Jeffrey E.
1
Gibson, James L. \ Ivancevich, John M. \ Donnelly, James H., Jr. \ Konospaske, Robert
1
Hansen, Don R. \ Mowen, Maryanne M.
1
Horngren, Charles T. \ Sundem, Gary L. \ Stratton, William O.
1
Ingram, James C. \ Dunn, Roberth M.
1
International Federation of Accountants
1
Jablanczy, Adrienne
1
Jiménez, Ronulfo, edit
1
Jumar, V.
1
Keys, Bernard
1
Kotabe, Masaaki \ Helsen, Kristiaan
1
Kotler, Philip \ Keller, Kevin Lane
1
Lawson Suárez, Yazmín
1
Levin, Richard I. \ Rubin, David S.
1
Lizano, Eduardo \ López, Grettel, edits
1
Lucas, Stephen
1
López Altamirano, Alfredo
1
López, Luis \ Guevara, Porfirio
1
Mercado H., Salvador
1
Minervini, Nicola
1
Mondy R., Wayne \ Noe, Robert M.
1
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