Verfasser
Ferré Nadal, Jordi
5
Ferré Trenzano, José María
5
Kotler, Philip \ Armstrong, Gary
4
Kotler, Philip
3
Laudon, Kenneth C.
3
Ries, Al
3
Arellano Cueva, Rolando
2
Guercio Traver, Carol
2
Keegan, Warren J.
2
McCarthy, E. Jerome
2
Perreault, William D
2
Solomon, Michael R.
2
Anirudhram Parasuraman, Banu
1
Ann Veeck
1
Armstrong, Gary
1
Armstrong, Gary \ Kotler, Philip
1
Berman, Barry
1
Bernhardt, Kenneth \ Kinnear, Thomas C.
1
Blakeman, Robyn
1
Bonta, Patricio
1
Brenes Bonilla, Lizette
1
Bruque Cámara, Sebastián (coautor)
1
Burns, Alvin C.
1
Chernev, Alexander
1
Crandall, Rick
1
Czinkota, Michael R. \ Ronkainen, Ilkka A.
1
Darymple, Duglas \ Parsons, Leonard J.
1
Diehl, Gregory V
1
Duncan, Thomas R. Keegan, Warren J. Moriarty, Sandra E.
1
Evans, Joel R.
1
García Sordo, Juan
1
Green, Mark C.
1
Green, Mark Keegan, Warren J.
1
Guiltinan, Joseph P. \ Paul, Gordon W. \ Madden, Thomas J.
1
Hartley, Steven W.
1
Hawkins, Del I. \ Best, Roger \ Coney, Kenneth
1
Hoffman, Douglas K. \ Bateson, John E.
1
Jain, Subhash C.
1
Jean-Pierre, Jeannet
1
Kerin, Roger A.
1
Konikow, Robert B.
1
Kotler, Philip T.
1
Kotler, Philip \ Bowen, John \ Makens, James
1
Lamb, Charles W.
1
Le Monnier Framis, Fernando
1
Lovelock, Christopher H.
1
Maqueira Marín, Juan Manuel
1
Martin Baier
1
Miller, Michael
1
Misner, Ivan R.
1
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