Autor
Kotler, Philip
7
Kotler, Philip \ Armstrong, Gary
7
Ferré Nadal, Jordi
6
Ferré Trenzano, José María
6
Keegan, Warren J.
3
Ries, Al
3
Solomon, Michael R.
3
Aaker, David A.
2
Arellano Cueva, Rolando
2
Armstrong, Gary \ Kotler, Philip
2
Burns, Alvin C.
2
Clow, Kenneth E.
2
Czinkota, Michael R. \ Ronkainen, Ilkka A.
2
Day, George
2
Dolan, Robert J.
2
Geskey, Ronald D.
2
Lerma Kirchner, Alejandro E.
2
McCarthy, E. Jerome
2
Perreault, William D
2
Townsley, Maria
2
Albretch, Donna G.
1
Anderson, Kristin \ Kerr, Carol
1
Anirudhram Parasuraman, Banu
1
Ann Veeck
1
Arens, William F.
1
Arens, William F. \ Bovée, Courtland
1
Armstrong, Gary (coautor)
1
Artavia Roberto
1
Atkinson, Craig
1
Baack, Clow
1
Bade, Nicholas E.
1
Barrionuevo, Leopoldo
1
Baumgartner, Thomas
1
Belch, George E. \ Belch, Michael
1
Belch, George E. \ Belch, Michael A.
1
Benassini, Marcela
1
Berman, Barry
1
Berman, Barry; Evans, Joel R.
1
Bernhardt, Kenneth \ Kinnear, Thomas C.
1
Berry, Leonard L.
1
Bishop, Bill
1
Bleeke, Joel \ Ernst, David
1
Boff Leonardo
1
Bovée, Courtland L. \ Arens, William
1
Bush, Ronald F.
1
Calomarde, José V.
1
Cateora, P.
1
Cateora, Philip R. \ Graham, John L.
1
Chernev, Alexander
1
Chisnall, Peter M.
1
Mais ...