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  1. 1
    Las 22 leyes inmutables de la marca: cómo convertir un producto o un servicio en una marca mundial
    by Ries, Al
    Published 2001
    “...McGraw-Hill...”
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  2. 2
    Enfoque: el único de su empresa
    by Ries, Al
    Published 1996
    “...McGraw Hill...”
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  3. 3
    Bottom-up marketing /
    by Ries, Al
    Published 1989
    “...McGraw Hill,...”
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