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  1. 21
    Las 22 leyes inmutables de la marca: cómo convertir un producto o un servicio en una marca mundial
    by Ries, Al
    Published 2001
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  2. 22
    ¡Un buen servicio ya no basta! Cuatro principios del servicio excepcional al cliente
    by Berry, Leonard L.
    Published 1996
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  3. 23
    Alcanzando la excelencia mediante el servicio al cliente
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  4. 24
    El cliente es lo primero: estrategia para un servicio de calidad
    by Walker, Denis
    Published 1991
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  5. 25
    Fundamentos de marketing
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  6. 26
    Marketing: enfoque América Latina
    by Arellano Cueva, Rolando
    Published 2000
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  7. 27
    Basic marketing: a global managerial approach
    by McCarthy, E. Jerome
    Published 1993
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  8. 28
    Cases in marketing management
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  9. 29
    Fundamentos de mercadotecnia
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  10. 30
    Por qué compra la gente
    by O'Shaughnessy, John
    Published 1989
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  11. 31
    Marketing management: test and cases
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  12. 32
    Marketing
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  13. 33
    Administración del marketing: conocimiento y habilidades.
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  14. 34
    Marketing an introduction: instructor's resource manual with video guide
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  15. 35
    El papel de la tecnología en la prestación de servicios y el logro de la excelencia en el marketing
    by Anirudhram Parasuraman, Banu
    Published 1999
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  16. 36
    Applications in basic marketing: clippings from the popular business press
    by McCarthy, E. Jerome
    Published 1994
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  17. 37
    Mercadotecnia de servicios
    by Lovelock, Christopher H.
    Published 1997
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  18. 38
    Investigación de mercados
    by Weiers, Ronald M.
    Published 1986
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  19. 39
    Casos prácticos de marketing
    by Lambin, Jean-Jacques
    Published 1997
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  20. 40
    Investigación de mercados
    by Zikmund, William G.
    Published 1998
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