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Marketing management: analysis, planning, implementation, and control
Understanding marketing management. Analyzing marketing opportunities. Developing marketing strategies. Planning marketing programs. Managing the marketing effort. The theory of effective marketing-resource allocation. Statistical methods for future demand projection
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| Main Author: | |
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| Format: | Book |
| Language: | Spanish |
| Published: |
México:
Prentice Hall
1997
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| Edition: | 9 |
| Subjects: | |
| Tags: |
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ULACIT - Costa Rica: Unknown
| Call Number: |
ADMH-9 019 |
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| Copy 1 | Available Place a Hold |