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Marketing management: analysis, planning, implementation, and control
Understanding marketing management. Analyzing marketing opportunities. Developing marketing strategies. Planning marketing programs. Managing the marketing effort. The theory of effective marketing-resource allocation. Statistical methods for future demand projection
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| Hovedforfatter: | |
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| Format: | Bog |
| Sprog: | Spanish |
| Udgivet: |
México:
Prentice Hall
1997
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| Udgivelse: | 9 |
| Fag: | |
| Tags: |
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ULACIT - Costa Rica: Unknown
| Klassifikationsnummer: |
ADMH-9 019 |
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| Kopi 1 | Tilgængelig Reservér” |