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Marketing management: analysis, planning, implementation, and control
Understanding marketing management. Analyzing marketing opportunities. Developing marketing strategies. Planning marketing programs. Managing the marketing effort. The theory of effective marketing-resource allocation. Statistical methods for future demand projection
Sparad:
| Huvudupphovsman: | |
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| Materialtyp: | Bok |
| Språk: | Spanish |
| Publicerad: |
México:
Prentice Hall
1997
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| Upplaga: | 9 |
| Ämnen: | |
| Taggar: |
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ULACIT - Costa Rica: Unknown
| Signum: |
ADMH-9 019 |
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| Exemplar 1 | Tillgänglig Reservera |