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Marketing management: analysis, planning, implementation, and control
Understanding marketing management. Analyzing marketing opportunities. Developing marketing strategies. Planning marketing programs. Managing the marketing effort. The theory of effective marketing-resource allocation. Statistical methods for future demand projection
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| 主要作者: | |
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| 格式: | 圖書 |
| 語言: | Spanish |
| 出版: |
México:
Prentice Hall
1997
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| 版: | 9 |
| 主題: | |
| 標簽: |
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ULACIT - Costa Rica: Unknown
| 索引號: |
ADMH-9 019 |
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| 復印件 1 | 可用 預訂 |