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Competitive advantage: creating and sustaining superior performance

COMPETITIVE STRATEGY: THE CORE CONCEPTS. PRINCIPLES OF COMPETITIVE ADVANTAGE. The value chain and competitive advantage. Cost advantage. Differentiation. Technology and competitive advantage. competitor selection.COMPETITIVE SCOPE WITHIN AN INDUSTRY. Industry segmentation and competitive advantage....

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主要作者: Porter, Michael E.
格式: 图书
语言:Spanish
出版: España: The Free Press 1985
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ULACIT - Costa Rica: Unknown

持有资料详情 ULACIT - Costa Rica: Unknown
索引号: ADMA 037
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