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Competitive advantage: creating and sustaining superior performance

COMPETITIVE STRATEGY: THE CORE CONCEPTS. PRINCIPLES OF COMPETITIVE ADVANTAGE. The value chain and competitive advantage. Cost advantage. Differentiation. Technology and competitive advantage. competitor selection.COMPETITIVE SCOPE WITHIN AN INDUSTRY. Industry segmentation and competitive advantage....

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Bibliographic Details
Main Author: Porter, Michael E.
Format: Book
Language:Spanish
Published: España: The Free Press 1985
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ULACIT - Costa Rica: Unknown

Holdings details from ULACIT - Costa Rica: Unknown
Call Number: ADMA 037
Copy 1 Available  Place a Hold