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Strategic management: an integrated approach
INTRODUCTION TO STRATEGIC MANAGEMENT. The strategic management process. Mission and goals. THE NATURE OF COMPETITIVE ADVANTAGE. The external environment. Competitive advantage: resources, capabilities, and competencies. STRATEGIES. Building competitive advantage through functional-level strategies....
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| Glavni avtor: | |
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| Format: | Knjiga |
| Jezik: | Spanish |
| Izdano: |
México:
Houghton Mifflin
1995
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| Izdaja: | 3 |
| Teme: | |
| Oznake: |
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ULACIT - Costa Rica: Unknown
| Signatura: |
ADMA-3 053 |
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| Kopija 1 | Prosto Rezerviraj |