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Strategic management: an integrated approach
INTRODUCTION TO STRATEGIC MANAGEMENT. The strategic management process. Mission and goals. THE NATURE OF COMPETITIVE ADVANTAGE. The external environment. Competitive advantage: resources, capabilities, and competencies. STRATEGIES. Building competitive advantage through functional-level strategies....
Kaydedildi:
| Yazar: | |
|---|---|
| Materyal Türü: | Kitap |
| Dil: | Spanish |
| Baskı/Yayın Bilgisi: |
México:
Houghton Mifflin
1995
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| Edisyon: | 3 |
| Konular: | |
| Etiketler: |
Etiketle
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|
ULACIT - Costa Rica: Unknown
| Yer Numarası: |
ADMA-3 053 |
|---|---|
| Kopya Bilgisi 1 | Kütüphanede Rezerve |