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Consumer behavior
INTRODUCTION TO THE STUDY OF CONSUMER BEHAVIOR. The diversity of consumer behavior. Consumer research. Market segmentation. THE CONSUMER AS AN INDIVIDUAL. Consumer needs and motivation. Personality and consumer behavior. Consumer perception. Learning and consumer involvement. The nature of consumer...
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| Main Author: | |
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| Format: | Book |
| Language: | Spanish |
| Published: |
México:
Prentice Hall
1994
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| Edition: | 5 |
| Subjects: | |
| Tags: |
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ULACIT - Costa Rica: Unknown
| Call Number: |
ADMH-5 069 |
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| Copy 1 | Available Place a Hold |