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Consumer behavior
INTRODUCTION TO THE STUDY OF CONSUMER BEHAVIOR. The diversity of consumer behavior. Consumer research. Market segmentation. THE CONSUMER AS AN INDIVIDUAL. Consumer needs and motivation. Personality and consumer behavior. Consumer perception. Learning and consumer involvement. The nature of consumer...
Kaydedildi:
| Yazar: | |
|---|---|
| Materyal Türü: | Kitap |
| Dil: | Spanish |
| Baskı/Yayın Bilgisi: |
México:
Prentice Hall
1994
|
| Edisyon: | 5 |
| Konular: | |
| Etiketler: |
Etiketle
Etiket eklenmemiş, İlk siz ekleyin!
|
ULACIT - Costa Rica: Unknown
| Yer Numarası: |
ADMH-5 069 |
|---|---|
| Kopya Bilgisi 1 | Kütüphanede Rezerve |