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Contemporary advertising
ADVERTISING PERSPECTIVES. The dimensions of advertising. The social, ethical, and regulatory aspects of advertising. The advertising business: agencies and clients. DEVELOPING MARKETING AND ADVERTISING STRATEGIES. The importance of marketing and consumer behavior advertising. Market segmentation and...
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| Main Author: | |
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| Format: | Book |
| Language: | Spanish |
| Published: |
Irwin
1994
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| Edition: | 5 |
| Subjects: | |
| Tags: |
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ULACIT - Costa Rica: Unknown
| Call Number: |
ADMP-5 013 |
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| Copy 1 | Available Place a Hold |