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Contemporary advertising

ADVERTISING PERSPECTIVES. The dimensions of advertising. The social, ethical, and regulatory aspects of advertising. The advertising business: agencies and clients. DEVELOPING MARKETING AND ADVERTISING STRATEGIES. The importance of marketing and consumer behavior advertising. Market segmentation and...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Arens, William F. \ Bovée, Courtland
Fformat: Llyfr
Iaith:Spanish
Cyhoeddwyd: Irwin 1994
Rhifyn:5
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

ULACIT - Costa Rica: Unknown

Manylion daliadau o ULACIT - Costa Rica: Unknown
Rhif Galw: ADMP-5 013
Copi 1 Ar gael  Gwneud Cais