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Contemporary advertising
ADVERTISING PERSPECTIVES. The dimensions of advertising. The social, ethical, and regulatory aspects of advertising. The advertising business: agencies and clients. DEVELOPING MARKETING AND ADVERTISING STRATEGIES. The importance of marketing and consumer behavior advertising. Market segmentation and...
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| Autor Principal: | |
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| Formato: | Libro |
| Idioma: | Spanish |
| Publicado: |
Irwin
1994
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| Edición: | 5 |
| Subjects: | |
| Tags: |
Engadir etiqueta
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
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ULACIT - Costa Rica: Unknown
| Número de Clasificación: |
ADMP-5 013 |
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| Copia 1 | Dispoñible Facer reserva |