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Contemporary advertising
ADVERTISING PERSPECTIVES. The dimensions of advertising. The social, ethical, and regulatory aspects of advertising. The advertising business: agencies and clients. DEVELOPING MARKETING AND ADVERTISING STRATEGIES. The importance of marketing and consumer behavior advertising. Market segmentation and...
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| Autore principale: | |
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| Natura: | Libro |
| Lingua: | Spanish |
| Pubblicazione: |
Irwin
1994
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| Edizione: | 5 |
| Soggetti: | |
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ULACIT - Costa Rica: Unknown
| Collocazione: |
ADMP-5 013 |
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| Copia 1 | Disponibile Richiedi |