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Contemporary advertising

ADVERTISING PERSPECTIVES. The dimensions of advertising. The social, ethical, and regulatory aspects of advertising. The advertising business: agencies and clients. DEVELOPING MARKETING AND ADVERTISING STRATEGIES. The importance of marketing and consumer behavior advertising. Market segmentation and...

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主要作者: Arens, William F. \ Bovée, Courtland
格式: 图书
语言:Spanish
出版: Irwin 1994
版:5
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ULACIT - Costa Rica: Unknown

持有资料详情 ULACIT - Costa Rica: Unknown
索引号: ADMP-5 013
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