Učitavanje...
Advertising and promotion: an integrated marketing communications perspective
implementation and evaluation. Media planning and strategy. Evaluation of broadcast media. Evaluation of print media: magazines and newspapers. Support media. Direct marketing. Sales promotion. Public relations, publicity, and corporate advertising. Personal selling. MONITORING, EVALUATION, AND CONT...
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| Glavni autor: | |
|---|---|
| Format: | Knjiga |
| Jezik: | Spanish |
| Izdano: |
Estados Unidos:
Irwin
1995
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| Izdanje: | 3 |
| Teme: | |
| Oznake: |
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ULACIT - Costa Rica: Unknown
| Signatura: |
ADMH-3 103 |
|---|---|
| Primjerak 1 | Dostupno Postavi narudžbu |