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Advertising and promotion: an integrated marketing communications perspective
implementation and evaluation. Media planning and strategy. Evaluation of broadcast media. Evaluation of print media: magazines and newspapers. Support media. Direct marketing. Sales promotion. Public relations, publicity, and corporate advertising. Personal selling. MONITORING, EVALUATION, AND CONT...
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| 主要作者: | |
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| 格式: | 图书 |
| 语言: | Spanish |
| 出版: |
Estados Unidos:
Irwin
1995
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| 版: | 3 |
| 主题: | |
| 标签: |
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ULACIT - Costa Rica: Unknown
| 索引号: |
ADMH-3 103 |
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| 复印件 1 | 可用 预订 |