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The power of marketing: creating and keeping customers in an e-commerce world
The nature of marketing. Marketing management: strategy and ethical behavior. Environment forces in an e-commerce world: the macroenvironment. The microenvironment in an era of global business. ANALYSIS OF MARKET AND BUYER BEHAVIOR. Information technology and marketing research. Consumer behavior. B...
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Format: | Llibre |
Idioma: | Spanish |
Publicat: |
South Western College Publishing
2001
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Edició: | 7 |
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ULACIT - Costa Rica: Unknown
Signatura: |
ADMH-7 124 |
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Còpia 1 | Disponible Fer una reserva |