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Marketing management: instructor's resource manual
UNDERSTANDING MARKETING MANAGEMENT. Marketing in the twenty-first century. Building costumer satisfaction. Winning markets. ANALYZING MARKETING OPPORTUNITIES. Gathering information and measuring market demand. Scanning the marketing environment. Analyzing costumer markets and buying behavior. Analyz...
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| 格式: | 图书 |
| 语言: | Spanish |
| 出版: |
Estados Unidos:
Prentice Hall
2000
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ULACIT - Costa Rica: Unknown
| 索引号: |
ADMH 159 |
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| 复印件 1 | 可用 预订 |