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Segmentation and positioning for strategic marketing decisions
Strategic marketing planning. Introduction to market segmentation. Some common basis variables
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| Main Author: | |
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| Format: | Book |
| Language: | Spanish |
| Published: |
Costa Rica :
American Marketing Asociation
1996
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| Subjects: | |
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ULACIT - Costa Rica: Unknown
| Call Number: |
ADMH 175 |
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| Copy 1 | Available Place a Hold |